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PET Communications Campaign
EndWasteRecycletheOne works to spread the word on the circularity of PET packaging. It uses social media including LinkedIn, Instagram, TikTok and Facebook to explain how PET bottles and trays are fully recyclable and reusable and should never be sent to landfill.
The campaign runs across four large national markets - France, Germany, Italy and UK, as well as a dedicated campaign in Brussels aimed at educating EU policymakers. It uses lively films and illustrations to engage audiences and encourage them to recycle.
All activity drives audiences to the central website www.recycletheone.com which houses all materials and information and is available in four languages.
Why not check out the website for yourself and also view one of the latest films: Is reusable PET the packaging of the future? Check out our the most recent video - Is reusable PET packaging the future? Watch how reusable PET bottles are complementing recyclable bottles in Germany.
