For more than 15 years, the EPBP has been instrumental in providing companies with an independent and confidential assessment on the recyclability of their bottle packaging solutions to drive PET bottle circularity. This makes it possible to evaluate innovative packaging solutions still during their R&D phase, enabling adjustments to mitigate recycling challenges.

The guidelines aim to strike a balance between resource efficiency, the need for innovation and shelf differentiation, and recycling practices in Europe. On top of the full-scale testing protocol, EPBP has also developed a series of quick and low-cost assessment techniques to allow producers to easily obtain rapid indications as to the recyclability of their packaging solutions. To find more details, please check a full press release.